As the ever-corporate Black Friday winds down and Amazon’s Cyber Monday looms on the horizon, Small Business Saturday (tomorrow) is your golden opportunity to be available to your customer base. The day, established in 2010 to help small business benefit from the Christmas shopping bum rush, is all about the consumer — and your business.
According to Mashable, over 60% of small businesses still lack a web presence, which can be problematic for both them and their customers, especially in our age of smartphones and tablets — people now frequently window shop online while they walk the aisles.
On the one day dedicated to small business, make sure you’re available to catch that online explorer and draw her to your business. Mashable’s infographic (created by ReachLocal) explains why online marketing is quintessential to your business’ success, for Small Business Saturday and every day.
Key Small Business Web Stats You Must Consider
Mashable’s infographic shows some staggering stats:
- 85% of consumers search local businesses online
- 63% of small businesses lack a website
- 25% of small businesses don’t show up in search results
Shopping on the Go
Here are some hard numbers about folks who window shop online:
- 68% search to make buying decisions
- 38% search while at the store
- 44% search while in the aisle where the product is sold
And these stats are just the beginning. Check out the infographic here for more useful nuggets of information, and roll up those sleeves to work on your web presence — Small Business Saturday is a golden opportunity you can’t miss.
Ready to step your online game up? Ready Inc. can make it happen for you. Contact us today to get started.
Flickr photo by Mosman Council.