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Posts tagged with ‘business’

  • 5 Key Things Customers Want to See on Your Business Website

    By Mellissa Thomas on December 15, 2012
    Customer engagement is Internet gold — it’s what any serious business wants for its website, and what you want for yours. While web design can be a bit technical at times, there are 5 simple, concrete pieces of content customers expect you to have on your business website, and if they’re not there, they’ll move on. Make sure you include […]
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  • Company Blog Eating Your Time? Get a Ghost Blogger

    By Mellissa Thomas on December 7, 2012
    You’re busy rocking your bootstrapped business, and to avoid extra expenses, you write your company’s blog posts, or delegate it to one of your employees as another hat to wear in addition the other million things you need to get done, right? But here’s the rub: despite your regular postings, you have a nagging feeling the blog can be performing […]
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  • 3 Simple But Powerful Details that Make or Break Your Website's Success

    By Mellissa Thomas on November 30, 2012
    It’s enough of a challenge to bring eyes to your website, but getting them there isn’t the hard part. It’s keeping them there that matters. Ever heard the term “bounce” or “bounce rate” and wondered what it means? Well, bounce is what happens when a reader visits your website, then leaves right away. Little interaction, no sale, no email subscription. […]
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  • How Your Website Can Benefit from Small Business Saturday

    By Mellissa Thomas on November 23, 2012
    As the ever-corporate Black Friday winds down and Amazon’s Cyber Monday looms on the horizon, Small Business Saturday (tomorrow) is your golden opportunity to be available to your customer base. The day, established in 2010 to help small business benefit from the Christmas shopping bum rush, is all about the consumer — and your business. According to Mashable, over 60% […]
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  • Website Essentials Part 3: The Website Itself

    By Mellissa Thomas on November 16, 2012
    This week we’re covering the third and final essential element of website design: the site itself and what you use to make it look good. If you missed Part 1 or Part 2 in our Website Essentials series, be sure to catch up. If you’re ready for today’s post, read on to find out what you need to know about […]
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  • Website Essentials Part 2: Web Hosting

    By Mellissa Thomas on November 9, 2012
    This week we’re covering the second essential element of website design: web hosting. If you missed Part 1 in our Website Essentials series, you can read it here. If you’re ready for today’s post, read on to find out what you need to know about Website Essential #2 and why it’s so important.
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  • Why Your Business Blog MUST Have an Email List – and How to Start

    By Mellissa Thomas on October 26, 2012
    The most important element of your business blog is its readers – unless you’re satisfied with having no audience for your content, of course. Many people tout social media marketing as one of the key ways to grow that audience, which sounds good in theory. However, while social media marketing is indeed the quickest way to get readers to your […]
  • What’s Your Business Brand Color?

    By Mellissa Thomas on October 26, 2012
    “The first point of interaction is shaped by the color, and color is the most memorable sense. Before anything else, they [customers] see color.” – Leslie Harrington, executive director of The Color Association and a color consultant If you’ve been indecisive or cavalier about your brand’s color until now, consider this: according to Inc.com’s Eric Markowitz, case studies revealed that […]
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  • 29 Business Networking Sites You’ll Need to Grow Your Business

    By Mellissa Thomas on October 26, 2012
    This article is reprinted from E.i. Geek with permission. In case you’re growing bored of the “big three” social networks (Facebook, Twitter, and LinkedIn), take comfort in knowing that there are plenty of other networking sites that can help you and your business succeed. While the big three are indeed important, it’s sometimes more refreshing to enter uncharted territory and […]
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  • 4 Key Ways LinkedIn’s New Endorsement Feature Will Benefit You

    By Mellissa Thomas on October 26, 2012
    With over 175 million users and 9 years under LinkedIn’s belt, a redesign was inevitable, but the numerous changes, including the new Endorsement feature, probably left you with social media whiplash. But the Endorsements feature isn’t as complicated as you might think, and it actually spells benefit for your personal profile and business. Here’s what you need to know.
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