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Posts tagged with ‘business branding’

  • Company Blog Eating Your Time? Get a Ghost Blogger

    By Mellissa Thomas on December 7, 2012
    You’re busy rocking your bootstrapped business, and to avoid extra expenses, you write your company’s blog posts, or delegate it to one of your employees as another hat to wear in addition the other million things you need to get done, right? But here’s the rub: despite your regular postings, you have a nagging feeling the blog can be performing […]
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  • What’s Your Business Brand Color?

    By Mellissa Thomas on October 26, 2012
    “The first point of interaction is shaped by the color, and color is the most memorable sense. Before anything else, they [customers] see color.” – Leslie Harrington, executive director of The Color Association and a color consultant If you’ve been indecisive or cavalier about your brand’s color until now, consider this: according to Inc.com’s Eric Markowitz, case studies revealed that […]
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