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Posts tagged with ‘blogging’

  • 5 Key Things Customers Want to See on Your Business Website

    By Mellissa Thomas on December 15, 2012
    Customer engagement is Internet gold — it’s what any serious business wants for its website, and what you want for yours. While web design can be a bit technical at times, there are 5 simple, concrete pieces of content customers expect you to have on your business website, and if they’re not there, they’ll move on. Make sure you include […]
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  • Company Blog Eating Your Time? Get a Ghost Blogger

    By Mellissa Thomas on December 7, 2012
    You’re busy rocking your bootstrapped business, and to avoid extra expenses, you write your company’s blog posts, or delegate it to one of your employees as another hat to wear in addition the other million things you need to get done, right? But here’s the rub: despite your regular postings, you have a nagging feeling the blog can be performing […]
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  • 3 Simple But Powerful Details that Make or Break Your Website's Success

    By Mellissa Thomas on November 30, 2012
    It’s enough of a challenge to bring eyes to your website, but getting them there isn’t the hard part. It’s keeping them there that matters. Ever heard the term “bounce” or “bounce rate” and wondered what it means? Well, bounce is what happens when a reader visits your website, then leaves right away. Little interaction, no sale, no email subscription. […]
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  • Why Your Business Blog MUST Have an Email List – and How to Start

    By Mellissa Thomas on October 26, 2012
    The most important element of your business blog is its readers – unless you’re satisfied with having no audience for your content, of course. Many people tout social media marketing as one of the key ways to grow that audience, which sounds good in theory. However, while social media marketing is indeed the quickest way to get readers to your […]