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Archive for October, 2012

  • Why Your Business Blog MUST Have an Email List – and How to Start

    By Mellissa Thomas on October 26, 2012
    The most important element of your business blog is its readers – unless you’re satisfied with having no audience for your content, of course. Many people tout social media marketing as one of the key ways to grow that audience, which sounds good in theory. However, while social media marketing is indeed the quickest way to get readers to your […]
  • What’s Your Business Brand Color?

    By Mellissa Thomas on October 26, 2012
    “The first point of interaction is shaped by the color, and color is the most memorable sense. Before anything else, they [customers] see color.” – Leslie Harrington, executive director of The Color Association and a color consultant If you’ve been indecisive or cavalier about your brand’s color until now, consider this: according to Inc.com’s Eric Markowitz, case studies revealed that […]
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  • 29 Business Networking Sites You’ll Need to Grow Your Business

    By Mellissa Thomas on October 26, 2012
    This article is reprinted from E.i. Geek with permission. In case you’re growing bored of the “big three” social networks (Facebook, Twitter, and LinkedIn), take comfort in knowing that there are plenty of other networking sites that can help you and your business succeed. While the big three are indeed important, it’s sometimes more refreshing to enter uncharted territory and […]
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  • 4 Key Ways LinkedIn’s New Endorsement Feature Will Benefit You

    By Mellissa Thomas on October 26, 2012
    With over 175 million users and 9 years under LinkedIn’s belt, a redesign was inevitable, but the numerous changes, including the new Endorsement feature, probably left you with social media whiplash. But the Endorsements feature isn’t as complicated as you might think, and it actually spells benefit for your personal profile and business. Here’s what you need to know.
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  • How Blogging Helps Your Business

    By Ready on October 25, 2012
    Creating a company blog enables you to make a name for yourself in your field.  Blogs allow you to have simultaneous conversations with customers and prospects, which is more than you could ever do in person.  A comprehensive blog is an ideal pulpit for persuading your industry and customers toward future destinations.
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  • Do You Have Your own Database?

    By Ready on October 25, 2012
    Even if you hate the Web, you probably still like email to keep customers up to date with events and promotions.  Having a website allows you to do all of that better because it makes it easier, faster and provides even more incentive for someone to sign up. Create a site that users can trust and then use it to […]
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  • Keep up with competitors

    By Ready on October 25, 2012
    Research shows that 58% of small business owners either owned or planned on getting a website for their business (E-Marketer, U.S. Census Bureau, Jupiter Research).  Consumers want to know that you’re innovative and up to date with trends.  If you’re not advertising where your competition is, you’ll be left behind.
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  • Establish an internet presence

    By Ready on October 25, 2012
    Today, the Internet is one of the first places a person who has access to a computer will go to get information. In fact, over 60% of local searches happen online.  You should, at the very least, have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out […]
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  • Websites 101

    By Ready on October 25, 2012
    You need a website! To Establish an internet presence To keep up with competitors To Create your own database Blogging Not only do you need a website, but in today’s world, you need a well thought out, professional-looking website that represents who you are, what you do, and why you’re the best person to provide the particular sale or service. […]
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